An integral part of a successful real estate project is proper and professional marketing. There are many developers who are crumbling down under the heavy weight of the bureaucratic steamroller and the challenges associated with the construction process and neither have enough time to engage in the project branding nor possess the tools to properly market it. This is where project marketing companies come in. These companies specialize in project profiling, starting from proper pricing, through selecting optimum condominium partition, to closing the deal. Developers require a deliberate professional hand in the process of branding and marketing the project at all of its stages, with the goal of maximizing the project’s potential.
The right time to enlist a marketing firm is already at the stage of pricing the apartments in the project. The price is more a product of supply and demand than a result of an assessor’s appraisal. Of course, we are familiar with the market and conduct comprehensive market surveys, including background checks, field trips, and extensive research of the area to provide the developers with accurate and current data and to check what the acceptable pricing level is and what featuers will make clients willing to pay more.
The comprehensive tests conducted by Location Properties have shown, for example, that the geographical proximity to the central region, cultural and shopping centers, quality education institutions, access and transportation routes – all these affect the total worth of the property, along with the apartments’ technical specifications. This way, you can sell your property at a price higher than the assessor’s appraisal. This is why you need a professional entity like a marketing firm in order to know how to send and highlight the message to the market about the advantages of your project and determine the real price of the property based on all the components.
Enlisting a professional company to handle project marketing allows the developer to focus on what he is an expert at and manage the project calmly, knowing that there is someone to market and make sales for him. This is a package deal that includes the entire project marketing and advertising campaign as well as the buyers’ support along the entire process up to the contract signature. In fact, the developer only comes in at the signature date, and the rest is in our hands.
One of the most important things about marketing a real-estate project is focusing on the area where the project is located, because most buyers are local residents seeking to improve their housing conditions and know the area well. Therefore, one should advertise the project in a popular local publication, put up a billboard at the construction site, and sometimes set up a sales office at the site to be available for local clients’ inquiries.
In addition, an aggressive marketing campaign must be waged on the Internet and in various media. Importantly, the marketing plan should be divided into stages, starting from pre-sales up to the sale of all the apartments in your project.
We carry out all the marketing operations in a comprehensive manner in order to bring as many leads as possible and professionally handle each and every lead. The advantage of a company like ours that exclusively markets a lot of apartments is that it is easier to us to find buyers.
Another aspect worth emphasizing is that buyers are willing to pay more for an apartment in a project with banking support, so it is important that the developer takes this into account. Importantly, the satisfaction of both parties is crucial to us, and we support the buyers and the developer along the entire way.
It’s clear to us that project marketing necessitates developing personal relationships with the local residents. It is important to know which school is considered a leading one in the neighborhood and what the residents are looking for in new projects. For example, in Jerusalem the important features include the availability of a storage room, a parking lot, or a sukkah balcony.
In addition to project marketing, it is important to refer the purchasers to other professionals to assist them throughout the process, such as lawyers, mortgage counselors, interior designers, architects, and others.
